Projects.
Farrow & Ball
Oroton
Alexander McQueen
Pandora
Topshop
Topshop x Barneys NYC
Oroton
“I have worked with James in different roles over the last 20 years. He is not only an exceptional talent, but someone with charisma, patience, integrity, and passion. What more can i say, He’s a gem.” - Mary Portas OBE
“James is a very creative and highly skilled professional. He is also a dream to work with, and has very well developed team building skills. James worked with me at Topshop for several years, and more recently at Whistles where he built the team and set the creative direction. I cant recommend him highly enough. “- Jane Shepherdson CBE
A globally experienced Visual and Creative Director with 20+ years shaping brand identity, customer experience and spatial design across fashion, luxury, lifestyle and department stores. I create immersive brand worlds that seamlessly integrate storytelling, customer journeys and commercial performance, connecting physical retail environments with digital experiences. Renowned for reimagining environments, elevating creative standards and leading high-performing teams, I combine strategic creative vision with strong commercial acumen, to deliver transformative projects. Creative leadership delivered across brands including Topshop, Whistles, Farrow & Ball, Pandora, Myer and Oroton.